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It all started with a mask – Hydromerse is here to shake up the skincare industry

An article by Rachel Medlock of Beaute Industrie

It all started with a mask – Hydromerse is here to shake up the skincare industry

The past 20 months (let’s just call it 2 years at this point) have thrown many of us some serious curveballs. For Graham Stevens and Gregory Anthony Conn, this came in the form of launching their long-awaited skincare brand, only to have salon, spa and clinic doors firmly closed for months on end.

Despite the challenges that presented themselves, this didn’t stop Graham and Gregory Anthony from spreading the word about the incredible innovation they had developed, known as Hydromerse. Created in the picturesque Hunter Valley in New South Wales, Hydromerse welcomes advanced cosmeceuticals back to Aussie shores with their Australian founded, made, and manufactured products that are proudly cruelty-free.

In our ever-growing industry, new skincare products and brands are arising on the regular so what makes Hydromerse stand out from the crowd?

For starters, the research that has gone into their formulations is seriously impressive. Hydromerse was born from the frustration of not having a suitable homecare solution following advanced aesthetic treatments, such as fractional laser.

Formally working in microbiology and dermatological medical sales, Graham was exposed to an array of aesthetic technologies and treatments. After receiving one himself, he soon realised the post-procedure products he was prescribed did not deliver the post-care experience he had expected from such a sophisticated service.

After a second treatment, where he applied a burns gel post-procedure, Graham had a better experience than the latter but still, it slipped off and meant he couldn’t get on with his day whilst the product did its job.

During this time, a former visual artist turned barber Gregory Anthony was developing his own range of men’s shaving and barbering products. Igniting a passion for the beauty industry at large and bringing his clients quality formulations, it was obvious that if Graham and Gregory Anthony united their skills, experience, and passion, they could be on their way to creating something ground-breaking – and so they did!

Over two years, the duo would work alongside clinics and cosmetic chemists to authentically understand what skin specialists wanted out of their products, their frustrations in the treatment room and how together, they could improve both the client and therapist experience. It was well worth the wait with their breakthrough product, the Hydromerse Hydrating Recovery Mask, changing the treatment mask game for therapists and their clients alike.

The Hydromerse Hydrating Recovery Mask has taken what we love about existing mask upgrade options, like the modelling of an alginate mask and the saturation of ingredient goodness in a sheet mask and created a unique 2-step solution without the mess, waste, and sometimes claustrophobic sensation. Combining the power of water, hyaluronic acid, menthyl lactate and glycerine, this non-comedogenic and refreshing formulation offers supreme hydration and soothing to anywhere on the face or body.

“What can’t it work with?” would be a much quicker list to read when learning about the aesthetic treatments that the Hydrating Recovery Mask can be incorporated with.

From before and after the likes of carbon facials, IPL, and laser services, injectables, tattoo removal, collagen induction therapy and radiofrequency treatments to during LED light therapy treatments, the mask is not only a seamless way of enhancing your client’s experience but welcomes a profit-packed treatment upgrade to most services on your menu!

Available as a unique retail item, the mask can be utilised before makeup application, to calm the skin post-shave, to soothe the skin after sun exposure or as a skin pick-me-up in between client’s treatment appointments. To enhance your bottom line, even more, Hydromerse has its own high-performance LED mask available for both professional and at-home use which also works effortlessly with the H